Hair Care means quality: that’s why we have the most advanced labs and we only use high quality raw materials and biological ingredients. Technological innovation and long-term expertise: we have been working for over twenty years to offer our clients the best products and tools to express their talent.

With Pro technology, based on a complex of Keratin, Hyaluronic Acid, Collagen and Silk Hydrolysate, Crystal Plus is the new professional straightening & smoothing line that allows you to vary the level of smoothness and offer customized services to meet any requirements: straight, natural smooth, anti-frizz and lamination.

The world we imagine is in constant evolution. We achieved many goals so far, but we don’t stop. We keep on looking for new roads and directions, to broaden our horizons and find innovative trends, looks and styles that express our vision about the future of Hair Care.